Blend out 'It's Your Moves' with Lexus IS 2014.

Entirely new and different designed to be visually provocative is Lexus IS 2014 launched yesterday to be showcased in showrooms from July comes with the supporting TV spots deliberately defiant to depart from the status quo.
This third generation IS features the bold new styling and dynamic driving characteristics now evident in the Lexus lineup. Brian Smith, the president of marketing for Lexus says, "The TV spots capture the emotion engineered into the IS and challenge customers with 'It's Your Moves'."

C.Hub magazine: C.Hub issue 3

50 billionth App downloaded by Brandon Ashmore of Ohio earning him $10,000.

Apple app store today announced their 50 billionth app has been recorded  in the name of Brandon Ashmore of Ohio USA. To commemorate the success for Apple and app store, the company has given him a gift card worth $10,000 .

With customers downloading over 800 apps per second at the rate of over two billion per month, researchers are wondering and are awed by how much technology has transformed our lives. Below are some reactions from businesses that have used the app store.

“We were blown away with our success on the App Store back in 2008,” said Rich Riley, CEO of Shazam. “And almost five years later we continue to be amazed with how much people love using Shazam on their iPhone or iPad. With the App Store, we can effortlessly provide users with updates that give them great new features while making it easy for new users to discover and download Shazam for themselves.”

“We started our company in 2008 as three friends focused on creating great educational apps for our children,” said Caroline Hu Flexer, co-founder of Duck Duck Moose. “The App Store brought ‘Wheels on the Bus’ to the world in a big way. Sixteen apps later, a fan base of millions of parents, children and educators and a growing company with 20 full-time employees, we couldn't be happier with our success.”

“The App Store has been integral in getting us into the hands of millions of iOS users and has transformed our business,” said Elizabeth Francis, Chief Marketing Officer of Gilt.com. “Our apps allow our members to access their favourite sales on Gilt every day, anytime, anywhere. App Store customers have proven to be a loyal shopper base and have been influential in making Gilt the globally recognised brand it is today.”

Apple's senior vice president internet software and services , Eddy Cue, says; "we would like to thank our incredible customers and developers for topping 50billionth apps downloaded. 

World's first sound system in a jacket designed to cob theft by C.Vox

 25th November saw a new dawn in fashion techno take over as debenhams UK launches the world's first jacket with a built in sound system completely machine washable by Communique Vox.

Vox combines a stylish jacket with state of the art sound system and hands free creating a complete fashion freedom of its own. This is an idea he believes will help cob the 25% rise in mobile phone and gadgets thefts in the city  for the first 8 months of this year with more than 264 mobile phones theft reported each day.

"We are thrilled to be offering such an innovative product to our customers . It is the perfect safety conscious way to conceal gadgets whilst still being able to freely use them  in public, it's a must have item for commuters" says Paul Baldwin, head of menswear buying for debenhams.

The Jacket Features:

 A connector point in the pocket which is compatible with all mobile phones and MP3 players and allow the wearer to connect and conceal the devise.

A built in washable speaker, microphone and control system on the sleeve allows the wearer to skip, pause and play music as well as answer and hang up calls.

Earphones are wired through the jacket and concealed in the collar to avoid any unnecessary tangling.

This is a perfect Christmas must have. Available now at debenhams.com and price ranges from £33 for boys and £65 for Men.

Speaking to the spokes person for the designer C.Vox, Mr Peter Layzell says; “The C.VOX range has been created to push the boundaries in functional technology and fashion. We look forward to developing and launching new clothing lines with the latest innovations and trends for the coming seasons.”

Hublot Swiss watch maker dedicates a design to Usain Bolt.

The aptly named King Power Usain Bolt that is the watch now dedicated to the fatest man on earth.  More to the references to his name is this watch specially made in his name, made with the same leather as his running boots which he used to break the world record at the 2008 Beijing the most remarkable hallmark.

Usain "Lightning" Bolt, the world's fastest man, now has a Swiss watch named in honour of him and featuring his image. Hublot, for whom he is an ambassador, has developed this special model in close consultation with the champion, to mark this monumental year in sport. A truly multifaceted symbol.
"It's perfectly natural to be associated with the fastest man, not just on the planet, but the fastest since the Big Bang" declared Jean-Claude Biver, Chairman of Hublot.

Mi-fone and Emoze have teamed up to launch a new range of smart feature phone devices

Mi-fone and Emoze on the 14th of November 2012 announced the launch of yet another range of smart  feature phones embedded with push mail and messaging technology from Emoze. This will make the next generation of Mi- fone phones more user friendly with email and instant messaging facilities available. Now users will be able to easily and securely access both their business and personal emails, synchronise their email contacts and calendar, view office attachments, send voice messages via email and yet have a real time chat via pin messaging with friends.

More to these new generation phones is that the Emoze features are fixed in the operating system of the phone and does not require any middle ware or run time environment to load. Rather it starts as soon as the phone is powered on. Most importantly, its suitable on any IP- based network and does not require any sms integration.

Speaking of the partnership, Alpesh Patel founder and CEO of Mi-fone tells C. Hub that, "through this partnership with Emoze, we can now provide our users with these important elements and features to their phones giving them the ultimate mass market user experience. With these, they will become more productive. We call this 'Aspiration Within Reach'".

Since 2008, Mi-fone has been creating this 'Aspiration Within Reach' for the majority of African market. Focusing on the needs of Africans and providing innovative solutions targeted primarily at the African youth. Mi-fone has successfully created a niche for of its own within the highly competitive mobile phone market for the past 4 years having sold over 1 million units for this period. The key survival being its experienced yet agile management team. Mi- fone continues to expand and innovate and now operates in over 17 markets in every section in Africa including Nigeria, Kenya, Ghana, Angola and South Africa.

Emoze on the other hand was established in 2006 and is the world leader in providing transparent synchronised mobile push messaging and push content solutions for handset manufacturers, mobile operators and enterprises. Emoze which is a part of Emblaze group also supports all major email providers, instant message services and social networks. The architecture is based on reliable, scalable server technology that offers a low cost ownership.